Blog and Articles

How are Websites and Marketing Like Fishing?

Tyler Small | Thursday, November 21, 2013 | Comments 0 | Permalink

I've been working on putting together a written strategy for businesses in order to clarify how their website relates to their marketing and sales. Right now, the tentative title is "The Online Business Gameplan" and I've been trying to think about analogies and word pictures that could be used to describe the workflow and strategy from acquiring a visitor and converting them into a customer. 

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It's NOT About Who You Know...

Tyler Small | Wednesday, October 23, 2013 | Comments 0 | Permalink

Have you ever heard the phrase, "It's not about what you can do, it's who you know"? The first time that I heard that was in high school and I thought I believed it, even if I didn't exactly know what it was talking about. Back in high school, I had very little life experience, especially in the area of business and networking; I had never had the opportunity to put this phrase to the test. 

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The Mistake Businesses Make with Their Website Photography

Tyler Small | Wednesday, October 09, 2013 | Comments 0 | Permalink

One of the things that businesses overlook when creating a website is a lack of good photography. Typically, what people do when they set up a website is they go to a stock photo website, such as istockphoto.com or sxc.hu and they grab a few images here and there that kind of generally have to do with "business". Usually, they get the smiling customer support woman wearing the headset while sitting at a computer, or they'll go for the guy in a suit walking across the street while on a cell phone. 

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SEO in a Nutshell Part 1: On-page SEO

Tyler Small | Thursday, April 12, 2012 | Comments 0 | Permalink

Use Testimonials for Effortless Selling

Tyler Small | Tuesday, January 24, 2012 | Comments 0 | Permalink

"It's often not what you can do, but who you know." 

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What is the Best Website Content?

Tyler Small | Monday, January 23, 2012 | Comments 0 | Permalink

You may have a beautiful website that showcases who you are, your company, and it's products and services, but let's be honest. Your customers don't really care that much about your company's products and services unless it's useful and beneficial to them. These kinds of websites are called "brochure sites" because they have a list of products and features, their location, and maybe some pricing here and there, but they're not too interested in updating their website often and so, they leave it be.

While there's nothing wrong with brochure sites, they're often the least visited and read on the internet. The reason for this is because people are looking for specific information right away when they browse the internet. Since brochure sites are not updated very often and usually don't answer most of the reader's questions, they tend to look elsewhere.  

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How to choose a domain name for your website

Tyler Small | Friday, December 23, 2011 | Comments 0 | Permalink

What's in a domain name? Well, a lot and not much at the same time. Domain names are cheap and are being bought up by the thousands every day. It's always a good idea to get whatever domain name you want for your website as quick as you can before anyone else snatches it up. But how do you know what domain name to buy? You may want to consider the following things: 

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5 Ways to Make Money from Your Website

Tyler Small | Friday, November 25, 2011 | Comments 0 | Permalink

When setting up your online business, you may not have considered all the ways that your website can work for you. Here are the 5 main ways that you can take advantage of the internet and it doesn't matter if your company is large or small. 

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5 Tips for Writing Web Copy

Tyler Small | Wednesday, November 23, 2011 | Comments 0 | Permalink

Here are the top 5 ways you can get more people to read your website: 

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